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Outsourcing My Email: An Experiment

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I don’t like checking email for the most part and I don’t like writing email for the most part. I have a lot of filming bookings to do and a lot of people that I meet at events to schedule for various things, like coffee meetings. I don’t like managing that kind of thing, not because it is unpleasant but because my time is spent in more productive ways elsewhere. For example, I would rather hang out with my brother Ross than check and manage emails and schedules.

A lot of people outsource their emails to their personal assistants, so I figured “why should I be any different? My assistant should do it too!” Well, I am someone who is pretty particular about how things that represent me, like me email, gets handled and it freaked me out a bit to give that to task to someone else. But, seeing as many people have done it with success, I figured I should try.

Here is what I did:

1. Created templates for particular types of emails. So for example, if I meet someone, find them interesting and want to meet with them further, there is an email template that I created for that called Coffee Request.

2. I send my assistant an email with the names and email addresses of everyone I just met and label each person with one of the email templates that I have created.

3. I shared my Google calendar with my assistant and inputed “Preferred” times already inputted into the calendar so he can just fill in the blanks. No room for failure there. Nice.

4. The email my assistant uses is actually an email address for me it is EStewart@WomanAnew.com so that people know who on earth is emailing them and BCC my personal email address so I can see what is going out.

5. Instruct my assistant to create a manual using my preferences that he learns along the way, so that any assistant after him has very little room for error.

So far this method has worked pretty well and the best part is that I don’t check a whole lot of email or schedule much myself. The hardest part for me about doing this was creating a solid structure for my assistant to work off of. I needed to be super clear as to what he was doing and what he was to say. Organization and structure here was king. I am slowly giving more and more responsibility to my assistant, with clear instructions of course. The outcome of this is I am happier. Epic win.


June 23rd, 2010  
Tags: business, outsourcing, tools



Outsourcing the Ups and Downs: Get Friday and Odesk

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When my mom was getting her website designed a year and a half ago she payed over $1000 for it. I didn’t have $1000 to spend on a website design. I have used Odesk in the past to outsource my marketing (it didn’t work very well at all) and I use GetFriday.com for a virtual assistant.

The problem with Get Friday is their turnover rate for assistants. I have been with them for about a year now and I am on my fourth assistant. There are variations in the quality of types of work that they are the best at. The good thing about them though is that there is a knowledge transfer between assistants when they change over and I don’t have to manage that. What I found really worked with them is to give very clear details for what I want done. If I don’t give them clear details I won’t get what I want from them at all. The downside of that though is that when I have gone into such depths to explain my ideas to them, I might as well have done it myself.

Lesson: Better, more efficient and clearer directions get me what I want with high quality.

The upside to GetFriday is that the assistants are always good natured, good people. For my birthday I got two voicemails from them, one with my assistant playing the guitar for me and the other a woman singing Happy Birthday especially to me. Not to mention a birthday e-card. Most of my friends didn’t go that far. They really care and they come up with great ideas for my business on their own. They aim to please and there are 3 levels of supervisors that check in to make sure I am satisfied with my experience with them. They understand customer service to a level that I have never seen from an American company.

Lesson: Good people who care about my company work.

Odesk is a different story. I happened to like them far less, my experience may change if I chose to use them again. Don’t get me wrong, nothing bad happened and I didn’t leave with a bad taste in my mouth, but I was just unimpressed.

Lesson: Things that don’t impress me are not worth wasting my time on.


April 22nd, 2010  
Tags: assistant, get friday, odesk, outsourcing



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